Peter Einersen founded PE foods as a manufacturers agent for Staminade, a sports drink supplement. Peter drew on his considerable experience working in the wholesale and distribution industries prior going into business for himself.
In 1990 Peter diversified the business to become a bakery ingredient wholesaler, ultimately priding itself on being a one stop shop supplier.
Peter has held several prominent board roles including Countrywide and Australian Bakery Services buying groups.
Peter takes a great interest in the investment of IT development in the business to ensure that we are ahead of the current trends.
Peter is immensely proud of what the business has grown into today.