Our Story

Established in 1981, P.E. Foods began with a simple purpose: to provide bakers with the ingredients and products they need to run successful businesses.

What started as a specialist supplier to the baking industry has grown into one of Queensland’s established food distribution businesses. Over more than four decades, we’ve continued to expand our product range, strengthen our capabilities and grow our presence across the region.

Through strategic acquisitions and the development of regional branches, P.E. Foods has evolved beyond its bakery foundations. Today, we supply thousands of products and ingredients to food businesses across Queensland and Northern NSW, while continuing to support the bakers who have been part of our story from the beginning.

Our offering has also grown to include a dedicated Artisan and Specialty Foods division, connecting customers with a broader selection of specialty ingredients and products from Australian and international producers.

From bakeries and restaurants to cafés, hotels, caterers, wholesalers and retailers, we work with food businesses of all kinds to help them source the products they need from one supplier.

While our business has grown and evolved, our commitment remains the same: to build strong customer relationships, understand the food industry and be a valuable ingredient in our customers’ businesses.

P.E. Foods. Supporting the food industry since 1981.

Contact Us

Why Us?
YOUR BAKERY, ARTISAN
& SPECIALTY FOODS
‘ONE STOP SHOP’
WITH OVER
7000 PRODUCTS
& INGREDIENTS
SUPPLYING NORTHERN
NSW TO CAIRNS &
THE ISLANDS
AUSTRALIAN
FAMILY OWNED
& OPERATED
SERVICING THE
FOOD INDUSTRY
FOR OVER 40 YEARS

Our People, Knowledge & Products

At P.E. Foods, our people are one of our greatest strengths. Our Territory Managers bring practical industry experience, with backgrounds in professional kitchens, baking and pastry, giving them a firsthand understanding of the businesses and people we support.

This experience means we’re more than a food distributor. We understand the products we supply and the demands of the food industry, allowing us to offer practical knowledge, technical support and advice to help our customers make informed decisions.

As an Australian family owned and operated business, we’re passionate about supporting local food producers and connecting their products with chefs, bakers and food businesses across our region. We also source specialty ingredients and products from international suppliers, bringing customers access to a broader range of products and possibilities.

Our approach is simple: combine industry knowledge, strong supplier relationships and an extensive product range to help our customers succeed.

MISSION

Innovation by providing specialist food products and value added solutions

VALUES

Safety, Honesty, Transparency and Respect for all

VISION

To evaluate, innovate and populate the entire food industry

PURPOSE

To be the valuable ingredient in your business

Our Journey

P.E. foods is Founded
Peter Einersen establishes P.E. foods selling Staminade drinks, machines and drink packaging to Indoor sporting centres
1981
DIVERSIFIES INTO A BAKERY INGREDIENTS COMPANY
Peter Einersen sees an opportunity and diversifies into a bakery ingredients company
1989
AUSTRALIAN BAKERY SERVICES IS FORMED
P.E. foods was a founding member of Australian Bakery Services (ABS) a national buying group for bakery wholesalers around Australia.
1995
MATTHEW EINERSEN JOINS THE FAMILY BUSINESS
2001
PE FOODS MOVES IN THE ACACIA RIDGE PREMISES
2002
P.E. FOODS JOINS THE COUNTRYWIDE BUYING GROUP
2007
MATTHEW EINERSEN TAKES OVER THE FAMILY BUSINESS
2008
PETER EINERSEN JOINS THE BOARD OF COUNTRY WIDE
2010
P.E. FOODS ACQUIRES JIMELE FOOD PROVEDORE
Jimele Food Provedore was well-known and respected in the market as a gourmet/speciality food distributor, supplying restaurants, patisseries, cafes, function centres, caterers, hotels. This acquisition was important for the business to diversify across the food sector.
2013
Townsville Depot Opens
Our vision was to provide a diversified unmatched product offering to customers in North Queensland.
2014
ACQUIRED B&D SELECTED FINE FOODS
B&D Selected Fine foods was acquired to continue to expand our retail customer base and be able to provide a better well rounded small goods offering that was not possible before this acquisition.
2016
ACQUIRED FRANCE GOURMET
France Gourmet was a French food importer with a beautiful range of French food products. It was important to provide an international product offering to our customers.
2017
ACQUIRED EPICUREAN GOLD AND OPENED OUR CAIRNS WAREHOUSE
Epicurean Gold was a gourmet food distributor based in Cairns. With the opening of our warehouse in Townsville it became necessary to have better coverage for our customers throughout North Queensland.
2018
ACQUIRED CHEFS BEST IN TOWNSVILLE
Chefs Best is a foodservice wholesaler in North Queensland and complemented our existing business with access to a new range of products and customers.
2020
JIMELE FOOD PROVEDORE AND PE FOODS MERGE TOGETHER
We merged Jimele and PE foods together to create a value added product range that was accessible to our entire customer base. The merge brought our teams together and created a product range of 6300 product lines.
2021
PE Foods Turns 40
2021
ACQUIRED GOURMET 2 U AND OPENED OUR NORTHERN NSW WAREHOUSE
Gourmet 2 U was a gourmet food distributor based in Alstonville NNSW serving Byron Bay and Surrounds
2022